Record Marketing Survey Data in Real-Time

"QuickForm is easier to use, requires less training, saves time, costs less and is more accurate than any other data collection tool."

Accurate Data Essential for Marketing Surveys

As surveys are important and intrusive by nature, speed and accuracy of completion is important. Manual data collection and then capture is expensive, tedious and error prone. DebtPack is committed to delivering advanced credit management solutions and does more than 30, 000 socio-economic field surveys a month. DebtPack wanted a solutions that would achieve their goal of simple and accurate data collection:

Customer Quotes

QuickForm is much cheaper that traditional solutions like OCR data conversion services and

it has cut costs by 75%!

Adv. Andre Maas, Managing Director Debtpack Holdings.

Each double sided A3 form has 2, 000 data points.
Social and municipal support decisions are made based on these surveys, so the survey must be complete and accurate.
Once back from the field all documents must be checked and verified to ensure that have been completed fully and that the data has been captured accurately.

(More on Quality Management Tools used in Data Collection).

Capturing Survey Forms Simply & Easily

MArket Surveys using QuickForm Digital Pens allow field staff to complete Survey Forms easily and accurately. Each Survey Form is unique and marked with a special Anoto micro dot pattern that allows the pen to pick up exaxtly what the field staff has recorded. This has reduced survey turnaround time from 6 weeks to 12 hours.

QuickServer is used to check that each form is complete and if there is missing or incomplete data what the next step should be.

Marketing Surveys in Outlying Areas

The field staff find the pen natural and easy to use. The pen has amazing storage capability so for market surveys done in outlying areas, it only needs to be docked and charged weekly. Due to the small file size, the data is uploaded using GPRS which is cheap and generally available.

“This is really data on the move”. Riaan Conradie, National Municipal Manager, DebtManager, Southern Africa.

Increase Your Business Profits Today

Simple to implement, easy to use, obvious benefits. Contact QuickForm today.

Case Study Facts

Customer:
DebtManager (Pty) Ltd, Pretoria, South Africa

Challenge:
Easy, accurate and fast collection of survey information, with online access to survey information.

Solution:
Digital Pen and and Plain Paper developed incorporating Anoto Functionality and QuickServer.

Benefits:

Faster processing time
Improved accuracy
Low cost solution
Fewer staff for capturing survey forms

Solution Showcase

PARTNERS

Lithotech Lithotech - Lithotech is the first ExpeData Anoto Partner in Africa, with more than 10 applications for different market sectors and segments. Quickform takes the data the last mile, converting data into intelligence. Lithotech is the biggest player on the African market for the Anoto Functionality. It offers not only turnkey projects to its customers, but also printing services.

Anoto GroupAB - Anoto is the inventor and world leader in Digital Pen and Paper technology, allowing quick and reliable transmission of hand written text from paper to digital media. Anoto works with a global network of partners focusing on user-friendly solutions for efficient capture, transmission and storage of data for a variety of business segments including healthcare, banking and finance, transportation and logistics, government and education. The Anoto Group has around 90 employees, with offices in Lund (head office), Boston and Tokyo. Major shareholders are Norden Technology NS, Logitech International SIA, Robur and DNB. The Anoto shares trade on the Nordic Mid Cap list of the Stockholm Stock Exchange under the ticker ANOT.

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